Skip to content
New issue

Have a question about this project? Sign up for a free GitHub account to open an issue and contact its maintainers and the community.

By clicking “Sign up for GitHub”, you agree to our terms of service and privacy statement. We’ll occasionally send you account related emails.

Already on GitHub? Sign in to your account

Jump to bottom

Unique Browsers instead of Unique Visitors? #2276

Closed
anonymous-matomo-user opened this issue Apr 6, 2011 · 3 comments
Closed

Unique Browsers instead of Unique Visitors? #2276

anonymous-matomo-user opened this issue Apr 6, 2011 · 3 comments
Labels
Task Indicates an issue is neither a feature nor a bug and it's purely a "technical" change. wontfix If you can reproduce this issue, please reopen the issue or create a new one describing it.
Milestone
1.x

Comments

@anonymous-matomo-user
Copy link

Should Unique Visitors be renamed Unique Browsers to comply with IAB / ABCi / ABCe standards?

comScore's Digital Analytix (formerly Sitestat, by Nedstat) is the first web analytics packageto comply with these standards. Can Piwik follow?

Press Release by comScore providing background information:
http://blog.comscore.com/2011/03/digital_analytix_iab_abce.html

WAA definition of the metric:

"The number of inferred individual people (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period The deletion of cookies, whether 1st party or 3rd party, will cause unique visitors to be inflated over the actual number of people visiting a site."

( http://www.webanalyticsassociation.org/resource/resmgr/PDF_standards/WebAnalyticsDefinitions.pdf )

Keywords: metrics, definitions,
@mattab
Copy link
Member

mattab commented Apr 6, 2011

This sounds reasonnable, however, in Piwik, it is possible to track more than "unique browsers". When you use the Tracking API, many users are tracking unique visitors based on their IPs (and other attributes used in the heuristic ).

In fact I am also working on a new feature that will also to track visitors based on the first party ID Cookie, after the fact, via the Tracking API (see the Paypal use case) #2222

@robocoder
Copy link
Contributor

I also vote for wontfix because Piwik has Browser and Browser Family reports, and the WAA defines "Unique Visitor" as:
This metric is analogous to the Unique Browser metric used in the advertising industry. However, because the word Browser in a web analytics tool typically refers to a program visitors use to access a website (e.g. Internet Explorer or FireFox), the Unique Visitor designation is used to reduce confusion.

re: standards. Neither the IAB guidelines or ABC/JICWEBS definitions represent internationally recognized standards. To "comply with these standards" is stretching the truth -- it's adspeak to cater to the advertising industry which runs the IAB and ABC.

@anonymous-matomo-user
Copy link
Author

ACK :)

@anonymous-matomo-user anonymous-matomo-user added this to the 1.x - Piwik 1.x milestone Jul 8, 2014
This issue was closed.
Sign up for free to join this conversation on GitHub. Already have an account? Sign in to comment
Assignees
No one assigned
Labels
Task Indicates an issue is neither a feature nor a bug and it's purely a "technical" change. wontfix If you can reproduce this issue, please reopen the issue or create a new one describing it.
Projects
None yet
Milestone
1.x
Development

No branches or pull requests
3 participants
@mattab @robocoder @anonymous-matomo-user