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When a campaign changes, creates a new "visit" by default #2624

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mattab opened this issue Aug 12, 2011 · 7 comments
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When a campaign changes, creates a new "visit" by default #2624

mattab opened this issue Aug 12, 2011 · 7 comments
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@diosmosis
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Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. Major Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.
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2.10.0

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@mattab
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mattab commented Aug 12, 2011

In case you are using intra website campaign links, or if the visitor comes back on your site from a different website and is registered as a different campaign, we could automatically create a new visit.

There would be only 1 unique visitor, but 2 visits, if the visitor comes back to the site less than 30 min ago with the same browser but a different campaign parameters combination.

Proposed steps

  • implemented as a setting, enabled by default: tracker_create_new_visit_when_campaign_changes
  • we could also have the same setting for websites
    tracker_create_new_visit_when_website_referrer_changes
    Enabling these 2 settings would mean that all referrer data would be tracked.
  • maybe also available via a JavaScript option? (what does GA offer here and should we do similar?)
    Visits will be slightly increased but this should be really insignificant.

Conclusion

This change would result in more accurate tracking, better campaign attribution. IT would also allow to use Piwik to do internal campaign tracking which would be a very useful feature to have for some websites.

See also #2567 and #2468. Note: this was discussed a few times in the forums and was implemented in GA recently.
@mattab mattab added this to the Future releases milestone Jul 8, 2014
@mattab mattab modified the milestones: Short term, Long term Sep 15, 2014
@mattab mattab added the Major Indicates the severity or impact or benefit of an issue is much higher than normal but not critical. label Sep 15, 2014
@quba quba mentioned this issue Sep 15, 2014
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@mattab mattab modified the milestones: Piwik 2.10.0 , Short term Nov 11, 2014
@diosmosis diosmosis self-assigned this Dec 9, 2014
diosmosis pushed a commit that referenced this issue Dec 10, 2014
Refs #2624, add INI config options that will force a new visit if cam…
0a0a0d2 
…paign/website referrer information changes between actions. Includes new tracker hook shouldForceNewVisit that dimensions can use to force a new visit during tracking. Also includes light refactoring to referrer dimensions. Testless.
@diosmosis diosmosis mentioned this issue Dec 12, 2014
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@diosmosis
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Fixed by #6847

@asafyish
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asafyish commented Jan 1, 2015

How would this affect AdvancedCampaignReporting ?
As of now, When a visitor comes back (within 30 minutes) with different utm_source, there is no new visit, and the original utm_source remains. Will this change that behaviour ? (I hope so)

@mattab
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mattab commented Jan 5, 2015

How would this affect AdvancedCampaignReporting ?

This does not affect the AdvancedCampaignReporting plugin actually. Could you create an issue in the repo there? we could make the INI setting work for AdvancedCampaignReporting too with some extra work

@diosmosis
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@mattab It should affect AdvancedCampaignReporting, I remember changing the expected test results.

@mattab
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mattab commented Jan 5, 2015

It doesn't really work though, because the logic in isReferrerInformationNew reads the fields array('referer_keyword', 'referer_name', 'referer_type') but AdvancedCampaignReporting stores the campaign info in other campaign_* fields

@diosmosis
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@mattab Oh I remember, in Tracker::addDimensionsToRow, it sets the referer_name/referer_type/referer_keyword, I guess that's enough to make it work for AdvancedCampaignReporting? Or maybe just in the case of the test.

@mattab
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mattab commented Feb 17, 2015

Added FAQ to document this feature: https://piwik.org/faq/how-to/faq_19616/

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Enhancement For new feature suggestions that enhance Matomo's capabilities or add a new report, new API etc. Major Indicates the severity or impact or benefit of an issue is much higher than normal but not critical.
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2.10.0
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