Ticket #459 (closed New feature: wontfix)
Split tests
| Reported by: | ibnsaeed | Owned by: | |
|---|---|---|---|
| Priority: | major | Milestone: | Feature requests |
| Component: | Core | Keywords: | outofscope |
| Cc: | Sensitive: | no |
Description
Which of our landing pages are the most successful and convert our visitors better?
How often did we wonder if we have the right words and images on our landing page (the page where visitors arrive from your advertising)?
What if changing just one image on the page could increase the visitor conversion rate several times?
We will never know this without testing.
The good news is that there is a technology that can help us quickly determine the best version of our landing page. It is called Split-Testing and it should be implemented in Piwik.
Piwik should randomly show different versions of the same landing page to our visitors. It should make sure that each version of the page is displayed the same number of times overall and it should even display the same version of the page to the same visitor (to make their experience with our site consistent).
With split-tests we should be able to quickly see which version of the page has a good conversion rate and which one is just a waste of the advertising money. Get rid of the unsuccessful version, keep the good one and our overall conversion will increase.
