Opened 5 years ago

Closed 3 years ago

#476 closed New feature (duplicate)

Track visits from adwords and yahoo content campaigns

Reported by: matt Owned by:
Priority: major Milestone: Future releases
Component: Core Keywords:
Cc: Sensitive: no

Description (last modified by matt)

NOTE: this ticket is about adwords and yahoo Content, which is the network of websites publishing ads. See #517 for the ticket concerning normal search/content adwords campaigns.

Piwik could detect automatically when a visitor comes from a click on Adwords content or Yahoo content ads. For example, we could automatically set the referer to "campaign" with the name being "Adwords content" and the detail being the URL of the website where the click is coming from.

an example adsense referer is:

http://googleads.g.doubleclick.net/pagead/ads?client=ca-pub-4902541541856011&dt=1240459174499&lmt=1240459174
&alternate_ad_url=http%3A%2F%2Fwww.chauffeurdebuzz.com%2Fpub.asp&format=336x280_as&output=html&correlator
=1240459174499&url=http%3A%2F%2Fwww.chauffeurdebuzz.com%2Fearth%2Bday%2Bla%2Bjournee%2Bde%2Bla%2Bterre
%2Bdu%2B22%2Bavril-6664&color_bg=FFFFFF&color_text=000000&color_link=F00000&color_url=0C9AD0&color_border
=FFFFFF&ad_type=text&ref=http%3A%2F%2Fwww.chauffeurdebuzz.com%2F&frm=0&ga_vid=1576807524.1238980664&ga_sid
=1240459142&ga_hid=2010139354&ga_fc=true&flash=10.0.22&u_h=900&u_w=1440&u_ah=847&u_aw=1440&u_cd=32&u_tz
=720&u_his=3&u_java=true&u_nplug=20&u_nmime=61&dtd=52&w=336&h=280&xpc=mQiDrsk0te&p=http%3A//www.chauffeurdebuzz
.com

apparently Adsense Referers are sometimes just the domain where you clicked on the ad...

That would lead to interesting reports such as: visitors that come from Adwords from XYZ.com have convertion rate of 5% but visitors coming from Adwords from ABC.com have convertion rate of 15%.

References:

Attachments (2)

trackGoogleContentAds.zip (3.6 KB) - added by matt 5 years ago.
trackYahooPaidSearchHits.zip (4.1 KB) - added by matt 5 years ago.

Download all attachments as: .zip

Change History (13)

comment:1 Changed 5 years ago by matt (mattab)

  • Description modified (diff)

comment:2 Changed 5 years ago by vipsoft (robocoder)

  • Type changed from Bug to New feature

comment:3 Changed 5 years ago by matt (mattab)

  • Description modified (diff)

comment:4 Changed 5 years ago by matt (mattab)

  • Description modified (diff)

comment:5 Changed 5 years ago by vipsoft (robocoder)

From #730:

Piwik should parse (using referer information, referer domains are already shown) advertising information.

For example Google pageads referer urls are quite simply formatted (unnecessary information stripped out, original url is really long):

http://pagead2.googlesyndication.com/pagead/ads?client=ca-pub-...&dt=...&lmt=...&output=html&url=[source url]&ea=0&ref=[previous referer (where user did come to source url)]&kw_type=radlink&hl=fi&kw0=keyword1&kw1=keyword2&kw2=keyword3&kw3=keyword4&okw=[primary keyword (?)]

Some statistics may be nice. How many people did come from from advertising sources, what keywords were used and so on. Of course google gives same statistics but google is not the only advertising source. And it may be nice to cross-check google statistics accuracy.

comment:6 Changed 5 years ago by alivenk

comment:7 Changed 5 years ago by domtop

comment:8 Changed 4 years ago by daniol

I suggest moving this feature to Milestone 2 - Piwik 0.8 - A Web Analytics platform

comment:9 Changed 3 years ago by vipsoft (robocoder)

  • Sensitive unset

We should make referer links to ad networks non-clickable (as it could incur click cost or be interpreted as click fraud).

comment:11 Changed 3 years ago by matt (mattab)

  • Resolution set to duplicate
  • Status changed from new to closed

Requirements included in #517

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